Hi Tasha, please tell me about your company and the one you’re partnering up with for this event?
AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery.
Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and excitingly her second book will be published in Spring 2017.
And what will you be working on together?
Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. Using this classic story as their template Pride, Prejudice & Perceptions will use type, sound, sight and scent to serve one story three ways. Focusing on how the senses and storytelling are intertwined through the voices of three engaging adaptations.
Pride, Prejudice & Perceptions aims to make the viewer think about books in a different way, it’s a conceptual way of seeing the book as both an object and a story, and how those two ways of seeing are intertwined.
Why should others visit your event in particular?
Come experience a telling of Pride & Prejudice like you’ve never seen before, our monolithic, monochrome installation is waiting to be played with, and the stunning surroundings of the British Academy are not to be missed.
As you have a theme of three, what are three words to describe your event?
Taste, typography, transformations.
Very alliterative! And three words to describe the festival in general?
Sensory, storytelling, exploration.
Why do you think people should be excited by the festival?
Come to the festival because it’s time London came to its senses! I’ve long been a champion of employing all the senses in the museum environment so I’m particularly looking forward to attending Relax with Paintings at the National Gallery, and not just because my Turner scent-chamber is part of the tour!
Pride, Prejudice & Perceptions will be held at the British Academy as part of British Academy Literature Week 2017: Adaptations and Transformations from 15-19 May 2017 and it is free, drop in, suitable for all.
Start your own conversation @OpenSensesUK #OpenSenses2017, this conversation initiated by Natasha Blok.